About Us

Alice and Eva in Austin

It all started in 2007 when I first stepped into a nail salon with my sister, Eva. I was amazed of the skills needed to transform liquid and powder or gel into something beautiful. It was there that I felt a calling to the nail industry. I had finally found my place in the world of art and developed a deep love for nails.

In 2010, I began working with gel colors, but the limited collection and high prices made it difficult for me as a startup nail technician. Determined to provide the best for my clients, I started mixing colors to match their desired shades. They loved the custom colors and even joked, but with sincerity, that I should have my own brand.

Alice and Eva with take out

Fast forward to December 2019, my sister, Eva, decided to join me in the nail world, and together we embarked on a journey. Inspired by our mom's dream of opening a nail supply store, we combined our visions:

She aimed to offer affordability and style, while I brought my 16 years of experience with products and services.

Our mission was clear - to create affordable tools and products that would help artists cut service time and minimize the number of products needed to achieve a desired look, all without compromising on quality.

As nail techs ourselves, we understand the importance of quality, which is why our products are tested by hard-working and passionate nail artists like yourself before they are introduced to the market.

So, my dear wild child, are you ready to embrace your Wildside?