About Us
It all started in 2007 when I first stepped into a nail salon with my sister, Eva. I was amazed of the skills needed to transform liquid and powder or gel into something beautiful. It was there that I felt a calling to the nail industry. I had finally found my place in the world of art and developed a deep love for nails.
In 2010, I began working with gel colors, but the limited collection and high prices made it difficult for me as a startup nail technician. Determined to provide the best for my clients, I started mixing colors to match their desired shades. They loved the custom colors and even joked, but with sincerity, that I should have my own brand.
Fast forward to December 2019, my sister, Eva, decided to join me in the nail world, and together we embarked on a journey. Inspired by our mom's dream of opening a nail supply store, we combined our visions:
She aimed to offer affordability and style, while I brought my 16 years of experience with products and services.
Our mission was clear - to create affordable tools and products that would help artists cut service time and minimize the number of products needed to achieve a desired look, all without compromising on quality.
As nail techs ourselves, we understand the importance of quality, which is why our products are tested by hard-working and passionate nail artists like yourself before they are introduced to the market.
So, my dear wild child, are you ready to embrace your Wildside?